Market Research

MARKET RESEARCH  and  CONSUMER INSIGHTS

Detailed sales forecasting and competitive analysis services provide an in-depth look at any vertical. From trend analysis to whitepapers, focus groups to custom surveys and polls, our analysts and research staff can help provide heightened insight into the full spectrum of high-tech and consumer products industries.

We routinely work with attorneys, investors, venture capitalists, manufacturers, software makers, wireless carriers, government organizations and today’s largest entertainment firms to provide current and future looks at where market tastes and trends are headed.

SERVICES include:

- Market Research and Analysis
- Sales Forecasts and Projections
- Concept Testing and Focus Groups
- Surveys, Polls and Consumer Outreach
- Go-to-Market Strategy
- Customer and Vendor Insight
- “What If” Scenarios

PRACTICE areas:

- Consumer Electronics
- Consumer Products and Appliances
- Video Games: Mobile, Social, Free, etc.
- Smartphones and Tablet PCs
- Telecom and Mobile Devices
- Toys, Kids Products and Children’s Software
- Music, Movies and Digital Media

 

RECENT ENGAGEMENTS:

  • BUSINESS STRATEGY PLANNING, CONTENT STRATEGY & PRICING – MOBILE & FACEBOOK APPS
  • CONDUCTED PRIMARY RESEARCH INTO MOBILE DEVICES AND APP STORES (iOS, ANDROID, ETC.)
  • ANALYZED FREE TO PLAY GAME MAKER’S P&L AND PROVIDED MOBILE, SOCIAL MONETIZATION STRATEGIES
  • TREND ANALYSIS AND SALES FORECASTING INSIGHTS FOR ANTI-TRUST LAWSUIT
  • BUILT BUSINESS STRATEGY & COMMUNICATIONS STRATEGY FOR FACEBOOK AND FREE DOWNLOAD SPACES